---
type: Product Concept
title: Basecart — Product Overview
description: Basecart is an e-commerce platform for Indian brands, Instagram boutiques, and WhatsApp sellers. Launch a store with UPI/COD payments, WhatsApp order intake, and local shipping.
resource: https://basecart.app
tags: [basecart, product, ecommerce, india]
timestamp: 2026-08-13
status: stable
---

# Basecart — Product Overview

Basecart is an e-commerce platform built for Indian sellers: brands, Instagram boutiques, home bakers, and WhatsApp-based sellers. Merchants launch an online store in about two minutes with no code.

## Who it serves

- Indian D2C brands and boutiques
- Instagram sellers converting DM orders into structured checkouts
- WhatsApp-order businesses (bakers, saree designers, clothing boutiques)
- Local sellers across Kerala and India

## Core value proposition

- 0% platform transaction fees on every paid plan
- Native WhatsApp checkout and order alerts
- Instant UPI & COD payments via Razorpay
- Shiprocket / Delhivery / DTDC / Speed Post shipping automation
- Isolated per-tenant databases (security and performance)
- 3-month free trial, no credit card required

## Related concepts

- [pricing.md](pricing.md): plans and free trial terms
- [features.md](features.md): full feature list
- [comparisons.md](comparisons.md): vs Shopify, WooCommerce, Meesho

## Site resources

- Homepage: https://basecart.app
- Signup: https://dashboard.basecart.app/signup