Basecart vs Instamojo: The Honest Comparison for Indian Sellers
Instamojo is An India-native store builder with a free tier and simple link-based selling — but transaction fees of 2–5% + ₹3 per order and payout/reliability complaints make it costly as volume grows.
Basecart vs Instamojo: Key Differences
Verified against publicly listed pricing and review themes. Last updated: August 10, 2026 — always confirm on official sites.
| Feature | Basecart | Instamojo |
|---|---|---|
| Starting price | ₹99 /mo (Growth ₹1,499) | Free (Lite) — Growth ₹2,999/mo or ₹14,999/yr |
| Platform transaction fee | 0% platform fee — only gateway MDR | 5% + ₹3 per order (Lite/Starter); 2% + ₹3 (Growth) |
| Payments in India | Razorpay & Stripe: UPI, cards, netbanking, COD | Pre-integrated gateway — UPI, cards, netbanking, COD |
| WhatsApp & social commerce | Native WhatsApp checkout, order alerts & abandoned-cart recovery | Growth plan only; not native to checkout flow |
| Shipping & logistics | Shiprocket, Delhivery, DTDC, Speed Post + auto-AWB generation | Basic shipping tools; no auto-AWB generation |
| Setup time | ~2 minutes, no code | ~30 minutes |
| Staff accounts | Up to 5 staff seats (Business) | Limited multi-user support |
| Free trial | 3-month full-access trial, no credit card | Free tier exists (with 5% fee) |
How Basecart and Instamojo Compare, Point by Point
1Pricing & total cost
Basecart
Flat ₹99–₹2,999/mo with no per-order platform fee. Growth (₹1,499) includes unlimited products & orders, Shiprocket automation, AI product writer and abandoned-cart recovery.
Instamojo
Lite is free but charges 5% + ₹3 per order — on a ₹499 product that's ~₹28 (5.6%). Starter (₹6,999/yr) keeps the 5% fee. Only Growth (₹14,999/yr) drops to 2% + ₹3. For volume sellers, transaction fees quickly dwarf the subscription.
2Payments in India
Basecart
Built for India out of the box: Razorpay UPI (GPay, PhonePe, Paytm), cards, netbanking, wallets and Cash on Delivery with automated verification. You pay only the gateway's MDR — Basecart adds no cut on top.
Instamojo
Instamojo bundles its own gateway with UPI, cards, netbanking and COD — convenient, but reviews flag payout delays, KYC friction and success rates below dedicated processors like Razorpay.
3WhatsApp & social commerce
Basecart
WhatsApp is native, not an add-on. Checkout generates a pre-filled WhatsApp order message, you get instant order alerts, and abandoned carts are recovered automatically over WhatsApp and email.
Instamojo
WhatsApp capabilities exist mainly on the Growth plan, and the core flow is link-sharing rather than a structured checkout-to-WhatsApp pipeline.
4Shipping & logistics
Basecart
One-click Shiprocket, Delhivery, DTDC and Speed Post integration with automatic Air Waybill (AWB) generation, doorstep pickup scheduling and COD verification.
Instamojo
Instamojo offers basic order management but lacks the deep Shiprocket/Delhivery/DTDC automation (auto-AWB, pickup scheduling) that scaling sellers need.
5Ease of use
Basecart
No hosting, plugins, security patches or themes to maintain. Storefronts render at the edge for sub-100ms loads. Everything lives in one clean dashboard.
Instamojo
Instamojo is genuinely easy to start with. The friction arrives at scale — fees, payouts and limited automation.
6Support
Basecart
India-based support with priority 24/7 on Business plan. Setup help, migration support and a 3-month trial to evaluate risk-free.
Instamojo
Support is available but review themes mention slow payout-related resolutions and KYC verification queues.
Be honest: who should pick which?
Different tools fit different businesses. Here's an honest read on both.
Basecart is best for…
Instamojo sellers hitting the 2–5% transaction-fee wall as order volume grows — Basecart keeps the India-native experience (UPI, COD, no-code) while removing per-order platform fees and adding WhatsApp-native ordering.
Launch in ~2 minutes, no code, no plugins
3-month free trial — no credit card required
Instamojo is best for…
Bootstrapped solopreneurs, creators and micro-sellers who want a quick, free storefront for low order volumes.
Scaling D2C brands — 5% + ₹3 per transaction on entry tiers heavily penalizes growth, and review themes flag payout delays and KYC friction.
Instamojo strengths
- Free Lite plan to start
- India-native: UPI, cards, COD
- Simple link-based selling (smart pages)
- No coding required
Instamojo weaknesses
- 5% + ₹3 transaction fee on free/Starter tiers (2% + ₹3 only on Growth)
- Payout delays & KYC roadblocks reported in reviews
- Payment success rates historically trail dedicated gateways
- Advanced shipping automation is limited
What users complain about
- Transaction fees eat thin margins on low-ticket items
- Funds held or delayed during high-volume periods
- KYC verification friction
- Abandoned-cart and WhatsApp features locked to higher tiers
Switching from Instamojo to Basecart
Most merchants complete the move in under a day. Here's what transfers.
- 1
Export your product catalog and order history from Instamojo.
- 2
Bulk-import products into Basecart (CSV supported).
- 3
Reconnect Razorpay directly — most merchants already have a Razorpay account.
- 4
Point your domain to Basecart with free SSL.
- 5
Recreate any paid links/landing pages as product pages in Basecart.
Free migration support. Our team helps you import your catalog, connect your domain and go live — on any plan.
Start free trialBasecart vs Instamojo: Common Questions
How do Instamojo's fees compare to Basecart?
Instamojo charges 5% + ₹3 per order on its free and Starter tiers (2% + ₹3 on Growth). Basecart charges a flat ₹99–₹2,999/mo with a 0% platform transaction fee — you only pay your gateway's standard MDR.
Is Instamojo good for scaling a store?
Its per-order fees and payout friction make it better for low-volume sellers. For growing D2C brands, Basecart's 0% platform fee, WhatsApp-native ordering and automated shipping scale far more profitably.
Can I migrate from Instamojo to Basecart?
Yes — export your catalog and orders, bulk-import into Basecart, reconnect Razorpay and point your domain over. Most switches complete in a day.
More comparisons
Instamojo vs others
See for yourself why sellers switch from Instamojo to Basecart
Full Growth-plan features for 3 months. No credit card required. Set up in under 2 minutes.
Start your 3-month free trial